TIMELINE by Agencia3 Rio De Janeiro for Alerj

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TIMELINE

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Industry Public awareness
Media Film
Market Brazil
Agency Agencia3 Rio De Janeiro
Art Director Bernardo Machado
Copywriter Paulo Castro, Ricardo Hautequestt
Account Supervisor Rafaella Eyer, Daniela Autran
Production Kombat Films
Released December 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: ALERJ
Product/Service: CHILD PROTECTION LINE
Agency: AGÊNCIA3
Production Company: KOMBAT FILMS, Rio de Janeiro, BRAZIL
Date of First Appearance: Dec 9 2010
Creative Director: Paulo Castro
Copywriter: Paulo Castro/Ricardo Hautequestt
Art Director: Bernardo Machado
Agency Producer: Jadilson Figueiredo
Account Supervisor: Rafaella Eyer/Daniela Autran
Sound Design/Arrangement: Mr. Vox

English Description
A father attacks his son pushing him away. As he falls backwards, his life passes by from school days until his elderly years, as a real time line. In the end, he falls on an armchair feeling down. A voice over concludes: Violence against children goes beyond childhood.