Alfa Romeo Film Riding Dragons by Art Machine

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Riding Dragons

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Industry Cars
Media Film
Market United States
Agency Art Machine
Released February 2017

Credits & Description

Category: Automotive
Media: TV
Additional Info: Super Bowl LI, Super Bowl 51
Brand: Alfa Romeo
Products: Alfa Romeo Giulia
Agency: Art Machine
Geo: United States
Annaka Fourneret (mini ballerina)
Austin Moseley (boxer boy)
Eric Etebari (gentleman in white shirt greeting guests)

Published: February 2017
From childhood, people dream of being great, of being powerful, dreams so giant they include flying cars. As we age, we learn about the difference between true power and brute strength. We learn balance, grace and staying true to ourselves. With all of this comes fearlessness and the ability to reinvent ourselves, and Alfa Romeo used this knowledge to seize an opportunity to deliver a flying car, allowing adults to ride on the backs of dragons like they did as imaginative children.