Alko Film Burden by Sek & Grey Finland

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Industry Against alcohol
Media Film
Market Finland
Agency Sek & Grey Finland
Art Director Markku Starmans
Copywriter Annu Terho
Released March 2018

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Alko
Agency: SEK
Geo: Finland
Advertising Agency: SEK, Helsinki, Finland
Art Director: Markku Starmans
Copywriter: Annu Terho
Director: Osmo Walden
Producer: Anssi Perttala
Account Director: Ainoliisa Hieta
Published: March 2018
As many as 70 000 children in Finland grow up in a family burdened by alcohol. For these children even moderate consumption may feel uncomfortable.
When Alcohol is a real problem at home, we have to make sure that at least children´s hobbies are always alcohol-free time.
We wanted adults to realize that alcohol and children’s hobbies should never be combined, because children have the right to enjoy their hobbies without the burden of drinking adults. We should give children as much free time from alcohol as possible.
We created a film that shows how a child can be continuously confronted with alcohol in everyday life.