All-Bran Film Kellogg's: Construction by Leo Burnett Chicago

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Kellogg's: Construction

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Industry Breakfast Cereals & Flakes
Media Film
Market United States
Agency Leo Burnett Chicago
Director Noam Murro
Executive Creative Director Dave Linne, Mark Oosthuizen
Art Director Brian Shembeda
Copywriter Avery Gross
Editor Avi Oron
Released May 2008

Awards

Cannes Lions 2008
Film - Bronze

Credits & Description

Advertiser: KELLOGG'S
Product/Service: ALL-BRAN CEREAL
Advertising Agency, City: LEO BURNETT USA, Chicago
Country: USA
Advertising Agency, City: LEO BURNETT USA, Chicago
Country: USA
Executive Creative Director: Mark Oosthuizen/Dave Linne
Copywriter: Avery Gross
Art Director: Brian Shembeda
Agency Producer: Scott Gould
Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA
Director: Noam Murro
D.O.P/Lighting Cameraman: Jeff Cutter
Editor: Avi Oron (Bikini Edit NY)
Music - Artist/Title: Extreme/The LA LA Song
Post Production: SOLDESIGNFX, Chicago
Animation: SOLDESIGNFX, Chicago
Other Credits: Chief Creative Officer: John Condon

Synopsis
A construction worker strolls through his work site raving about the effects of Kellogg's All Bran cereal, while in the background, a series of visual metaphors subtly make the same point.