SPEECH by Leo Burnett Chicago for Allstate

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Industry Insurance
Media Film
Market United States
Agency Leo Burnett Chicago
Director Stacy Wall

Executive Creative Director Jeanie Caggiano, Charley Wickman
Art Director Jo Shoesmith
Copywriter Tony Pawela
Producer Doug Halbert
Account Supervisor Lauren Gibbs
Editor The Whitehouse Company, Lisa Gunning @ The White House
Released May 2010


Cannes Lions 2010
Film Craft - Silver

Credits & Description

Type of Entry: Film Craft
Category: Production Design
Advertiser/Client: ALLSTATE
Product/Service: INSURANCE
Entrant Company: LEO BURNETT USA Chicago, USA
Advertising Agency: LEO BURNETT USA Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman/Jeanie Caggiano
Creative Director: Tony Pawela/Jo Shoesmith
Copywriter: Tony Pawela
Agency Producer: Nicky Furno
Account Supervisor: Lauren Gibbs
Production Company: IMPERIAL WOODPECKER Santa Monica, USA
Director: Stacy Wall
Producer: Doug Halbert
Editor: Lisa Gunning, The Whitehouse
Music: Artist/Title: Bach/The Well Tempered Clavier"
Art Director: Jo Shoesmith
Brief Explanation:
On March 4, 1933, Franklin Delano Roosevelt delivered the memorable phrase “The only thing we have to fear...is fear itself” in his first inaugural address. Today, Allstate invokes FDR’s famous words to remind Americans that through the decades we have overcome adversity and we have continued to prosper.