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Industry Insurance
Media Television & Cinema
Market United States
Agency Leo Burnett Chicago
Account Supervisor Lauren Gibbs
Editor Lisa Gunning @ The White House, The Whitehouse Company
Director Stacy Wall
Art Director Jo Shoesmith
Executive Creative Director Jeanie Caggiano, Charley Wickman
Producer Doug Halbert
Copywriter Tony Pawela
Released May 2010


One Show 2011
One Show Design Broadcast Design / Single Merit
Cannes Lions 2010
Film Craft - Silver

Credits & Description

Type of Entry: Film Craft
Category: Production Design
Advertiser/Client: ALLSTATE
Product/Service: INSURANCE
Entrant Company: LEO BURNETT USA Chicago, USA
Advertising Agency: LEO BURNETT USA Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman/Jeanie Caggiano
Creative Director: Tony Pawela/Jo Shoesmith
Copywriter: Tony Pawela
Agency Producer: Nicky Furno
Account Supervisor: Lauren Gibbs
Production Company: IMPERIAL WOODPECKER Santa Monica, USA
Director: Stacy Wall
Producer: Doug Halbert
Editor: Lisa Gunning, The Whitehouse
Music: Artist/Title: Bach/The Well Tempered Clavier"
Art Director: Jo Shoesmith
Brief Explanation:
On March 4, 1933, Franklin Delano Roosevelt delivered the memorable phrase “The only thing we have to fear itself” in his first inaugural address. Today, Allstate invokes FDR’s famous words to remind Americans that through the decades we have overcome adversity and we have continued to prosper.

The TV Commercial titled SPEECH was done by Leo Burnett Chicago advertising agency for product: Allstate Car Insurance (brand: Allstate) in United States. It was released in May 2010.