Allstate: GPS by Leo Burnett Chicago for Allstate

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Industry Insurance
Media Film
Market United States
Agency Leo Burnett Chicago
Executive Creative Director Jeanie Caggiano, Charley Wickman
Creative Director Jo Shoesmith, Britt Nolan
Art Director Greg Nobles, Chris Rodriguez
Copywriter Josh Mizrachi, Matt Miller
Producer Lisa Margulis
Account Supervisor Susan Stefaniak
Production Epoch Films
Director Phil Morrison Morano
Producer Charlie Cocuzza, Martha Davis
Account Supervisor Nina Abnee
Editor Matthew Wood
Released June 2011


London International Awards 2011
TV/Cinema/Online Film Campaign Bronze
TV/Cinema/Online Film Insurance Bronze

Credits & Description

Type of Entry: Film Craft
Category: Script
Title: GPS
Advertiser/Client: ALLSTATE
Product/Service: INSURANCE
Advertising Agency: LEO BURNETT CHICAGO, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano/Charley Wickman
Creative Director: Britt Nolan/Jo Shoesmith
Art Director: Greg Nobles/Chris Rodriguez
Copywriter: Matt Miller/Josh Mizrachi
Agency Producer: Veronica Puc/Bryan Litman
Account Manager: Lauren Gibbs
Account Supervisor: Nina Abnee/Susan Stefaniak
Production Company: EPOCH FILMS Beverly Hills, USA
2nd Production Company: MASSMARKET New York, USA
3rd Production Company: ANOTHER COUNTRY Chicago, USA
Director: Phil Morrison
Producer: Charlie Cocuzza/Martha Davis/Lisa Margulis
Editor: Matthew Wood
Sound Design/Arrangement: John Binder
Other Credits: Visual Effects Producers: Angela Bowen/Julian Ford/Nancy Nina Hwang
Brief Explanation:
All the other insurance companies want to talk about is saving money. But what about the
protection you get? When you cut your price, you cut your coverage. And if you don't have
Allstate, you might not be protected… from Mayhem.
Mayhem takes the form of a poorly programmed, moderately confused, crash-happy Global
Positioning System.

The Film titled Allstate: GPS was done by Leo Burnett Chicago advertising agency for product: Allstate Insurance (brand: Allstate) in United States. It was released in Jun 2011.