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Industry Insurance
Media Television & Cinema
Market United States
Agency Leo Burnett Chicago
Account Supervisor Nina Abnee, Susan Stefaniak
Producer Martha Davis, Lisa Margulis, Charlie Cocuzza
Editor Matthew Wood The Whitehouse
Director Phil Morrison Morano
Creative Director Jo Shoesmith, Britt Nolan
Executive Creative Director Jeanie Caggiano, Charley Wickman
Copywriter Matt Miller, Josh Mizrachi
Art Director Greg Nobles
Released June 2011

Awards

London International Awards 2011
TV/Cinema/Online Film Campaign Bronze
TV/Cinema/Online Film Insurance Bronze
Cannes Lions 2011
Film Lions Banking, Investment & Insurance Bronze
Film Craft Lions Script Bronze

Credits & Description

1 of 2 Campaign
Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: LAWN GAME
Advertiser/Client: ALLSTATE
Product/Service: INSURANCE
Entrant Company: LEO BURNETT CHICAGO, USA
Advertising Agency: LEO BURNETT CHICAGO, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano/Charley Wickman
Creative Director: Britt Nolan/Jo Shoesmith
Art Director: Greg Nobles
Copywriter: Josh Mizrachi/Matt Miller
Agency Producer: Veronica Puc/Bryan Litman
Account Manager: Nick Prihoda
Account Supervisor: Nina Abnee/Susan Stefaniak
Production Company: EPOCH FILMS Beverly Hills, USA
2nd Production Company: MASSMARKET New York, USA
3rd Production Company: ANOTHER COUNTRY Chicago, USA
Director: Phil Morrison
Producer: Charlie Cocuzza/Martha Davis/Lisa Margulis
Editor: Matthew Wood
Sound Design/Arrangement: John Binder
Other Credits: Visual Effects Producers: Angela Bowen/Sarah Eim/Luisa Murray
Brief Explanation:
All the other insurance companies want to talk about is saving money. But what about the protection you get? When you cut your price, you cut your coverage. And if you don’t have Allstate, you might not be protected… from Mayhem.
Mayhem takes the form of a teenage football fan with a window-smashing case of ADD.

The TV Commercial titled Allstate: LAWN GAME was done by Leo Burnett Chicago advertising agency for product: Allstate Insurance (brand: Allstate) in United States. It was released in Jun 2011.