Allstate Film Allstate: LAWN GAME by Leo Burnett Chicago

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Allstate: LAWN GAME

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Industry Insurance
Media Film
Market United States
Agency Leo Burnett Chicago
Director Phil Morrison Morano
Executive Creative Director Jeanie Caggiano, Charley Wickman
Creative Director Jo Shoesmith, Britt Nolan
Art Director Greg Nobles
Copywriter Josh Mizrachi, Matt Miller
Producer Lisa Margulis, Charlie Cocuzza, Martha Davis
Account Supervisor Nina Abnee, Susan Stefaniak
Editor Matthew Wood
Released June 2011


Cannes Lions 2011
Film Lions Banking, Investment & Insurance Bronze
Film Craft Lions Script Bronze

Credits & Description

1 of 2 Campaign
Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Advertiser/Client: ALLSTATE
Product/Service: INSURANCE
Advertising Agency: LEO BURNETT CHICAGO, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano/Charley Wickman
Creative Director: Britt Nolan/Jo Shoesmith
Art Director: Greg Nobles
Copywriter: Josh Mizrachi/Matt Miller
Agency Producer: Veronica Puc/Bryan Litman
Account Manager: Nick Prihoda
Account Supervisor: Nina Abnee/Susan Stefaniak
Production Company: EPOCH FILMS Beverly Hills, USA
2nd Production Company: MASSMARKET New York, USA
3rd Production Company: ANOTHER COUNTRY Chicago, USA
Director: Phil Morrison
Producer: Charlie Cocuzza/Martha Davis/Lisa Margulis
Editor: Matthew Wood
Sound Design/Arrangement: John Binder
Other Credits: Visual Effects Producers: Angela Bowen/Sarah Eim/Luisa Murray
Brief Explanation:
All the other insurance companies want to talk about is saving money. But what about the protection you get? When you cut your price, you cut your coverage. And if you don’t have Allstate, you might not be protected… from Mayhem.
Mayhem takes the form of a teenage football fan with a window-smashing case of ADD.