Allstate: TEEN DRIVER by Leo Burnett Chicago for Allstate

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Industry Insurance
Media Film
Market United States
Agency Leo Burnett Chicago
Executive Creative Director Jeanie Caggiano, Charley Wickman
Creative Director Britt Nolan
Art Director Chris Rodriguez
Copywriter Matt Miller
Producer Lisa Margulis
Account Supervisor Susan Stefaniak
Production Epoch Films
Director Phil Morrison Morano
Producer Charlie Cocuzza, Suzanne Hargrove
Account Supervisor Nina Abnee
Editor Haines Hall
Released June 2011

Awards

London International Awards 2011
TV/Cinema/Online Film Campaign Bronze
TV/Cinema/Online Film Insurance Bronze

Credits & Description

2 of 2 Campaign
Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: TEEN DRIVER
Advertiser/Client: ALLSTATE
Product/Service: INSURANCE
Entrant Company: LEO BURNETT CHICAGO, USA
Advertising Agency: LEO BURNETT CHICAGO, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano/Charley Wickman
Creative Director: Britt Nolan
Art Director: Chris Rodriguez
Copywriter: Matt Miller
Agency Producer: Veronica Puc/Bryan Litman
Account Manager: Lauren Gibbs
Account Supervisor: Nina Abnee/Susan Stefaniak
Production Company: EPOCH FILMS Beverly Hills, USA
2nd Production Company: MASSMARKET New York, USA
3rd Production Company: ANOTHER COUNTRY Chicago, USA
Director: Phil Morrison
Producer: Charlie Cocuzza/Suzanne Hargrove/Lisa Margulis
Editor: Haines Hall
Sound Design/Arrangement: John Binder
Other Credits: Visual Effects Producers: Angela Bowen/Jamie Scott/Kyle Write
Brief Explanation:
All the other insurance companies want to talk about is saving money. But what about the protection you get? When you cut your price, you cut your coverage. And if you don’t have Allstate, you might not be protected… from Mayhem.
Mayhem takes the form of a teenage girl who loses control of her SUV after a disturbing text message from her BFF Becky.

The Film titled Allstate: TEEN DRIVER was done by Leo Burnett Chicago advertising agency for product: Allstate Insurance (brand: Allstate) in United States. It was released in Jun 2011.