Alpargatas Film PETALS by Kepel & Mata

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Argentina
Agency Kepel & Mata
Director Ariel Rotter
Creative Director Alvaro Yermoli, Rodrigo Cid, Christian Alvarado, Jaime Díaz
Art Director Lucas Bellocchio
Copywriter Santiago Cerrato
Account Supervisor Gonzalo Fassón
Production Aire Cine
Released November 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: ALPARGATAS
Agency: KEPEL & MATA
Production Company: AIRE CINE, Bueno Aires, ARGENTINA
Date of First Appearance: Nov 27 2010
Chief Creative Officer: Damián Kepel
Creative Director: Alvaro Yérmoli/Rodrigo Díaz
Copywriter: Santiago Cerrato
Art Director: Lucas Bellocchio
Agency Producer: Luciano Lauría
Account Supervisor: Gonzalo Fassón
Advertiser's Supervisor: Gabriela Gildenberger
Producer: Ariel Rotter
Director: Ariel Rotter
Post Production: Aire Cine
Account Manager: Carolina Brancós
Planner: Verónica Hidalgo

English Description
The campaign has different characters that are very passionate about sport and they leave their heart with the sport making them rather insensitive.
In this case, we see a young woman arriving at her house dressed as if she had come back from training. On entering she finds a path of rose petals that leads to her bedroom, where her husband is laying on the bed with a sign that reads “Happy Anniversary”. On seeing this the young woman shows no kind of emotion, she even gets annoyed for the mess her husband made in the house.
We then see images of this young woman in action, training in a park. Her face and perspiration show the effort and sacrifice she is putting in.