Alpargatas Film PUPPIES by Kepel & Mata

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Argentina
Agency Kepel & Mata
Director Ariel Rotter
Creative Director Alvaro Yermoli, Rodrigo Cid, Christian Alvarado, Jaime Díaz
Art Director Lucas Bellocchio
Copywriter Santiago Cerrato
Account Supervisor Gonzalo Fassón
Production Aire Cine
Released November 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: ALPARGATAS
Agency: KEPEL & MATA
Production Company: AIRE CINE, Bueno Aires, ARGENTINA
Date of First Appearance: Nov 27 2010
Chief Creative Officer: Damián Kepel
Creative Director: Alvaro Yérmoli/Rodrigo Díaz
Copywriter: Santiago Cerrato
Art Director: Lucas Bellocchio
Agency Producer: Luciano Lauría
Account Supervisor: Gonzalo Fassón
Advertiser's Supervisor: Gabriela Gildenberger
Producer: Ariel Rotter
Director: Ariel Rotter
Post Production: Aire Cine
Account Manager: Carolina Brancós
Planner: Verónica Hidalgo

English Description
The campaign has different characters that are very passionate about sport and they leave their heart with the sport making them rather insensitive.
In this case, we see a man arriving at his house dressed as if he had come back from playing a football game. When arriving, he sees his girlfriend holding two puppies in her arms and thrilled to bits tells him that their bitch have has many puppies. The guy looks at her, thinks and starts to calculate how much money they can make if they sell them all. His girlfriend looks at him in disbelief for his insensitivity.
We then see images of the same guy in action, playing a football match. We see him playing passionately and making lots of effort to beat two defenders of the rival team, kicking the ball and celebrating a goal.