Altoids Film CURIOUSLY STRONG AWARDS by Evolution Bureau

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CURIOUSLY STRONG AWARDS

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Industry Chewing-Gum
Media Film
Market United States
Agency Evolution Bureau
Production Partizan
Director Jared Eberhardt - Partizan
Executive Creative Director Stephen F Goldblatt
Art Director Geno Burmester
Copywriter Jean Morrow
Producer Sheila Stephanek - Partizan, Gina Locurcio - Umlaut
Account Supervisor Cary Savas
Editor Jonathan Flookes - Umlaut
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: WRIGLEY
Product/Service: ALTOIDS
Agency: EVOLUTION BUREAU
Production Company: PARTIZAN US, Los Angeles, USA
Date of First Appearance: Mar 24 2011
Executive Creative Director: Stephen Goldblatt
Copywriter: Jean Morrow
Art Director: Geno Burmester
Agency Producer: Craig Batzofin/Patti Bolt
Account Supervisor: Cary Savas
Producer: Gina Locurcio - Umlaut/Sheila Stephanek - Partizan
Director: Jared Eberhardt - Partizan
Editor: Jonathan Flookes - Umlaut
Animation: Designer: Devin Croda
Music: Black Iris/La
Account Manager: Emily O'hara
Editing Company: Umlaut Films
Other Credits: Aaron Mcguire - Director Of Technology/Lindsay Bohdanowicz - Account Associate

English Description
The Altoids Curiously Strong Awards are a tribute to the stars of your social network. Their excessive liking and ridiculous wall posts have become our escape from the monotony of the real world. Without these friends, Facebook would be much less interesting.

These facetious awards were kicked off with a catchy YouTube music video. The video directs viewers to a webpage, where they are encouraged to award their friends from one of our 12 archetypical categories. Recipients of an Altoids Curiously Strong Award would receive a Golden Tin wallpost straight to their Facebook feed. The award wallpost includes the anthem video and an invite to become immortalized in the Altoids.com Curiously Strong Gallery.

The campaign gives names to Facebook characters we all too well, and makes classifying and awarding your friends fun. To quote the music video, “Post on, my friends. Post on.”