Alzheimer’s Research UK Film First Breath by AMV BBDO London

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First Breath

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency AMV BBDO London
Copywriter George Hackforth-Jones, Jack Smedley
Released September 2018

Credits & Description

Category: Public Interest, Ngo
Brand: Alzheimer's Research Uk
Media: Film
Country: United Kingdom
Advertising Agency: Amv Bbdo, London, Uk
Copywriter / Art Director: Jack Smedley , George Hackforth Jones
Agency Planners: Bridget Angear, Olivia Stubbings, Elly Fenlon
Agency Producers: Yvonne Chalkley, Trish Russell, Nikki Holbrow, Paul Goodwin
Director: Aoife Mcardle
Voice Over: Lena Headey
Music: Daniel Hart
Music Supervision: Dan Rodgers/ Mad Planet
Published: September 2018
Synopsis:
Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September.