AUTISM by WMcCann Brazil for Ama

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AUTISM

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Industry Public Safety, Health & Hygiene
Media Film
Market Brazil
Agency WMcCann Brazil
Production Delicatessen Filmes
Director Vitor Amati
Creative Director Tales Bahu
Art Director Renato Paiva Zandoná
Copywriter Rubens Marinelli
Account Supervisor Andrea Sanches
Released March 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: AMA
Product/Service: AUTISM AWARENESS
Agency: WMcCANN
Production Company: DELICATESSEN FILMES, São Paulo, BRAZIL
Date of First Appearance: Mar 1 2010
Chief Creative Officer: Washington Olivetto
Creative Director: Tales Bahu
Copywriter: Rubens Marinelli
Art Director: Renato Zandoná
Agency Producer: Paula Moraes/Victoria Scaff
Account Supervisor: Andrea Sanches
Advertiser's Supervisor: Rafaela Reis
Director: Vitor Amati
Music: Tesis
Account Manager: Murilo Candelot
Editing Company: Delicatessen Filmes

English Description
AMA (Association of Friends of Autistic) is a charity and nonprofit organization that provides children and adolescents with autism increased independence and productivity.
Helping parents to accept their children's autism, and thus seek the AMA.
Show the real distance between the autistic child and his parents, when they do not accept the sick child. For this was the concept "The Autism YOU PULL BACK OF HIS SON. " Besides being played by one of the children of the AMA, the movie uses as a soundtrack composition of an autistic 19 years.