Td Film Chained by Tierney

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Industry Banking & Financial Services
Media Film
Market United States
Agency Tierney
Production Epoch Films
Art Director Jeffrey Dechausse
Copywriter Ken Ratcliffe
Editor Dick Gordon @ Spotwelders Ny
Released January 2013

Credits & Description

Client: TD Bank
Agency: Tierney, Philadelphia, U.S.A.
Product: “America’s Most Convenient Bank”
Ad: Chained
Text: Customer and automated bank voice “interact.” “The chain on this pen is too short.” [It is lengthened by two clicks]. “There. Is that better, Martin?” ”Uh, not really.” All spots end: “time to bank human, again. TD Bank. America’s Most Convenient Bank.”
Creative Directors: Teri Gerbec, Andrew Cahill
Art Director: Jeffrey DeChausse
Copywriter: Ken Ratcliffe
Additional credits:
ECD: Patrick Hardy
Agency Prod.: Peg Finucan
Management Dir.: Rick Radzinski
Acct. Dir.: Heather Finocchio
Prod. Co.: Epoch Films, New York
Dir.: Phil Morrison
Exec. Prod.: Jerry Solomon
Prod.: Timory King
Editorial: Spot Welders, New York
Editor: Dick Gordon
Exec. Prod.: Joanne Ferraro
Prod.: Amanda Slamin
Sound Design: Sonic Union, New York
Engineer: Steve Rosen
Color-correct: Nice Shoes, New York
Telecine: Lex Rudge
Published: January, 2013
Campaign stars customers and employees, and focuses on TD Bank’s service and convenience. It is a shift from previous celebrity-driven advertising and marketing.