American Energy Products Film DROWNING DREAM by Czar, J. Walter Thompson Frankfurt

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DROWNING DREAM

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Industry Soft Drinks, Raw Materials & Minerals
Media Film
Market Germany
Agency Czar
Agency J. Walter Thompson Frankfurt
Creative Director Kirsten Hohls
Art Director Regina Groffy, Ainara Del Valle Perez-Solero
Copywriter Daniel Zago
Producer Jan Fincke, Ian Mccue - Line Producer
Account Supervisor Martin Wider
Editor Caspar Jan Hogerzeil
Released April 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: AMERICAN ENERGY PRODUCTS
Product/Service: MAXX ENERGY SHOOTER
Agency: JWT GERMANY
Production Company: CZAR.DE, Hamburg, GERMANY
Date of First Appearance: Apr 15 2011
Chief Creative Officer: Till Hohmann
Creative Director: Kirsten Hohls
Copywriter: Daniel Zago
Art Director: Ainara Del Valle Perez-Solero/Regina Groffy
Agency Producer: Georg Hofer Von Lobenstein
Account Supervisor: Martin Wider
Advertiser's Supervisor: Patrick Gottesleben
Producer: Jan Fincke/Line Producer: Niko Maronn
Director: Caspar-Jan Hogerzeil
Editor: Caspar-Jan Hogerzeil
Sound Design/Arrangement: Sizzer Amsterdam
Post Production: Deli Pictures Hamburg
Cameraman: Gert Kappes
Music: Sizzer Amsterdam
Director Of Photography: Gert Kappes
Editing Company: Caspar-Jan Hogerzeil/Www.hogerzeil.de
Other Credits: Actor: Max Woelky/Music Supervisor: Sander Van Maarschalkerweerd/Lighting: Denis Locasso

English Description
This film is part of a campaign for a high power energy drink. Each ad shows a rather disturbing, deliberately long dream sequence and then shows the person that is dreaming in real life. As the person wakes up, charts explain that staying awake with the help of MAXX Energy Shooter is more pleasant than having sick dreams.

The film “drowning dream” starts with an horrific scene of a man caught alive beneath ice in a lake. He is fighting to break through and then drowns. Suddenly we see the same man in real life. After a long night he has fallen asleep in a cab with his head pressed against the cold window, this seems to have prompted his dream. He wakes up with horror on his face. Titelcharts: "Dreams can be sick - stay wide awake with MAXX Energy Shooter.” We cut to a scene showing the small MAXX Energy Shooter bottle in a city scene in a 24 hour timelapse.