American Express Film Glee and Members Project - Take a Stand by Ogilvy & Mather Los Angeles, Ogilvy & Mather New York

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Glee and Members Project - Take a Stand

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Industry Banking, Charities, Foundations, Volunteers
Media Film
Market United States
Agency Ogilvy & Mather Los Angeles
Agency Ogilvy & Mather New York
Director Alfonso Gomez-Rejon
Executive Creative Director Dave Carson, Chris Mitton
Art Director Dustin Duke
Copywriter Jon Wagner
Producer Thom Fennessey
Editor Jesse Atlas
Production 20th Century Fox Marketing
Production Collaboration Factory
Released September 2010

Awards

Caples Awards 2011
Campaigns Integrated campaign Bronze

Credits & Description

Category: Fundraising & Appeals
Advertiser: AMERICAN EXPRESS
Product/Service: MEMBERS PROJECT
Agency: OGILVY & MATHER
Production Company: COLLABORATION FACTORY, Los Angeles, Los Angeles, USA, USA
Production Company: 20th CENTURY FOX TELEVISION, Los Angeles, Los Angeles, USA, USA
Date of First Appearance: Sep 21 2010
Chief Creative Officer: Lars Bastholm
Executive Creative Director: Chris Mitton/Dave Carson
Creative Director: Jon Wagner/Dustin Duke
Copywriter: Jon Wagner
Art Director: Dustin Duke
Agency Producer: Melissa Mapes/Jenna Gartland
Producer: Thom Fennessey
Director: Alfonso Gomez-Rejon
Editor: Jesse Atlas
Music: Lucian Piane
English Description
After opening on sweeping shots of desperation and need - a rainforest being clear-cut; a despondent inner-city school kid in a run-down, overcrowded classroom; glaciers collapsing, polar bears stranded – we hear a plea from Glee’s Sue Sylvester, in what initially feels like an emotional PSA. But instead, Sue snarkly delivers a self-serving narrative, true to character. In voice-over, viewers are challenged to not be like Sue, but to do something good instead with Members Project from American Express.