CUSTOMER SERVICE by Arnold Worldwide New York for American Legacy Foundation

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CUSTOMER SERVICE

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Film
Market United States
Agency Arnold Worldwide New York
Director Henry Alex-Rubin
Creative Director John Kearse, Pete Favat, Alex Bogusky, Meg Siegal
Art Director Eric Stephenson, Rob Kottkamp
Copywriter Will Chambliss, Gregg Nelson
Account Supervisor Hayden Lockaby - Management Supervisor
Editor Aaron Langley, Cosmo Street Editorial Ny
Released June 2010

Awards

Cannes Lions 2010
Film Lions - Silver

Credits & Description

1 of 5 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety
Title: CUSTOMER SERVICE
Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Pete Favat/John Kearse/Meg Siegal
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson/Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
Answering customer service calls is tough. Especially when 8 million of your customers are living with illnesses due to your products. But hey, it could be worse. You could be on the other end of the phone. Or you could be the girl in this spot.