PR by Arnold Worldwide New York for American Legacy Foundation

PR

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Film
Market United States
Agency Arnold Worldwide New York
Director Henry Alex-Rubin
Creative Director John Kearse
Art Director Eric Stephenson, Rob Kottkamp
Copywriter Will Chambliss, Gregg Nelson
Account Supervisor Hayden Lockaby - Management Supervisor
Editor Aaron Langley, Cosmo Street Editorial Ny
Released June 2010

Awards

Cannes Lions 2010
Film Lions - Silver

Credits & Description

4 of 5 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety
Title: PR
Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: John Kearse
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson/Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
Delivering bad news is tough. Especially when the news is that one billion people could die from tobacco in the 21st century. But there’s a lot of people in the world and if you do the math that’s only……. Oh, wow.