American Legacy Foundation TRUTH Film American Legacy Foundation: PROBLEM SOLVING by Arnold Worldwide New York

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American Legacy Foundation: PROBLEM SOLVING

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Film
Market United States
Agency Arnold Worldwide New York
Director Henry Alex-Rubin
Creative Director John Kearse, Pete Favat, Alex Bogusky, Meg Siegal
Art Director Eric Stephenson, Rob Kottkamp
Copywriter Will Chambliss, Gregg Nelson
Account Supervisor Hayden Lockaby - Management Supervisor
Editor Aaron Langley, Cosmo Street Editorial Ny
Released June 2010

Awards

Cannes Lions 2010
Film Lions - Silver

Credits & Description

5 of 5 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety
Title: PROBLEM SOLVING
Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Pete Favat/John Kearse/Meg Siegal
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson And Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
This spot is called “Problem Solving” but we think a name change might be in order. After all, one tobacco company changed its name to “focus attention away from tobacco.”