Legacy: Shards O' Glass by Arnold Worldwide Boston for American Legacy Foundation

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Legacy: Shards O' Glass

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Industry Anti-smoking
Media Film
Market United States
Agency Arnold Worldwide Boston
Director Martin Granger
Executive Creative Director Roger Baldacci
Creative Director Meg Siegal
Art Director Mike Costello
Copywriter Ryan Dean Waite
Producer Tony Cantale
Account manager Paul Nelson
Editor Cosmo Street - Lawrence Young
Released August 2010

Credits & Description

I scream, you scream, we all scream. Introducing Shards O' Glass. Frozen sugary happiness on a stick, sprinkled with delightful razor-sharp pieces of glass. Yum yum! But wait—Shards o' Glass Freeze Pops are for adults only. Adults love freeze pops, right? Get your Shards on at http://shardsoglass.com.

Client: Legacy
Agency: Arnold Worldwide Boston
Production Company: Moxie Pictures
Director: Martin Granger
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Group Creative Director: John Kearse
Creative Director: Meg Siegal
Art Director: Mike Costello
Copywriter: Ryan Dean Waite
Producer: Tony Cantale
Agency Producer: Carron Pedonti
Editor: Lawrence Young
Account manager: Paul Nelson
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