American Legacy Foundation Film LABELS by Arnold Worldwide Boston


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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Film
Market United States
Agency Arnold Worldwide Boston
Production Harvest
Released September 2003


Clio Awards 2004
Integrated Innovative Integrated Campaign Gold

Credits & Description

Ad produced in collaboration with Arnold Worldwide.
Title "Labels"
Agency Arnold Worldwide
City Boston
Agency Crispin Porter + Bogusky, Miami
Production Company: Harvest
Advertiser American Legacy Foundation
Brand Name American Legacy Foundation - Truth
Business Sector Anti-Drug/Alcohol/Tobacco Message
Date of First Publication 2003
Market United States
Country of Production United States
Language English
Type Television
Length 60 seconds
Creative Director Roger Baldacci, Tom Adams
Art Director Rob Baird, Lee Einhorn, Tiffany Kosel, Kat Morris, Meghan Boardman
Group Creative Director Alex Bogusky, Pete Favat
Chief Creative Officer Ron Lawner
Copywriter Mike Howard, John Kearse, Scott Linnen, Ronny Northrop, Roger Baldacci
Director Baker Smith
Production Company Producer Scott Howard
Account Executive Scott Dubow
Agency Producer Amy Favat
Editor Carlos Arias
Editing Company Final Cut