American Pistachio Growers (APG) Film Official Snack Of by Thjnk NY

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Official Snack Of

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Industry Snacks
Media Film
Market United States
Agency Thjnk NY
Creative Director Torben Otten, Georg Baur
Production The Collective @ LAIR
Director Ben Dolphin, Steven Weinzierl
Released July 2017

Credits & Description

Category: Industrial, Agriculture
Media: Film
Client: American Pistachio Growers
Agency: Thjnk NY
Agency Creative Directors: Georg Baur & Torben Otten
Production Company: The Collective @ LAIR
Directors: Steven Weinzierl and Ben Dolphin
Executive Producer: Mark Aji
Head of Production: Theresa Loguercio
Practical Animation: Brian Haimes
Associate Producer: Lara Geis
Published: July 2017
The NY office of Germany-based creative agency Thjnk recently collaborated with NY-based content studio The Collective @ LAIR on a new campaign The Snack for Those Who Don’t Snack for the American Pistachio Growers, co-directed by LAIR’s Steven Weinzierl and veteran tabletop director Ben Dolphin.
The campaign includes four :30 teaser spots anticipating a cross-platform lifestyle campaign that launches in the Fall. In tandem with the Miss California Pageant, the teasers are airing across all digital platforms -- you can check them out attached below.
The spots feature a vibrant, visually striking aesthetic style, supported by high-speed closeups of pistachios in motion, colorful backgrounds, and lively typographic animations.
Dolphin, the newest addition to LAIR’s world-class team of directors, is a tabletop specialist, whose live action and print background with food, cosmetic, and pharmaceutical visual effects informed the choreographic interplay between camera movement and product.