Ami (ASSISTÊNCIA MÉDICA INTERNACIONAL) Film Rollergirl by Colenso BBDO Auckland

Rollergirl

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Industry Insurance
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Creative Group Head Maria Devereux, Kim Ragan
Chief Creative Officer Levi Slavin
Executive Creative Director Steve Cochrane
Art Director Freddie Coltart
Copywriter Matt Williamson
Production The Sweet Shop
Director Campbell Hopper
Released October 2017

Credits & Description

AMI with Colenso BBDO have launched the brand's new purpose with an unconventional insurance commercial that imagines how good a safer world might look – a world that AMI are committed to building, with ideas and innovations designed keep people safe. See ami.co.nz/saferworld for some of their work so far. Set to the 90s hip-hop groove of 'Where I’m from' by Digable Planets, the feel-good spot features a young roller-skater as she confidently journeys through a very safe and considerate neighbourhood. It concludes with the idea that together, we can make our world a safer one.
Media: TV
Category: Finance & insurance
URL: http://ami.co.nz/saferworld
Client: IAG/ AMI Insurance
Agency: Colenso BBDO, Auckland
Production: The Sweet Shop
Country: New Zealand
Director: Campbell Hopper
Chief Creative Officer: Levi Slavin
Executive Creative Director: Steve Cochran
Art Director: Freddie Coltart
Copywriter: Matt Williams
Group Head: angela watson
Producer: Larisa Tiffin
Creative Group Head: Kim Ragan
Creative Group Head: Maria Devereux
Production company: The Sweet Shop
Business Director: Will Harvey
Head of Broadcast: Jen Storey
Sound: Franklin Road
Post production: Blockhead
Account manager: Debbie Currie