Works » Asociacion Mexicana De Instituciones De Seguros / AMIS

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Industry Banking, Insurance
Media Television & Cinema
Market Mexico
Agency Ogilvy & Mather Mexico
Editor Jorge Hernandez
Account Supervisor Miguel Velázquez
Copywriter Juan Carlos Meza, Sergio Diaz-Infante
Producer Blanca Moreno
Executive Creative Director Miguel Angel Ruiz
Creative Director Luis Elizalde
Director Rodrigo García Saiz
Production Central Films
Released June 2011


One Show 2012
One Show Public Service / Television - Single Bronze
FIAP 2012
Audiovisual Production Craft Speciel Effects Silver Sol
Cannes Lions 2011
Film Lions Banking, Investment & Insurance Gold

Credits & Description

Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Product/Service: AMIS INSURANCE
Advertising Agency: OGILVY MEXICO, MEXICO
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Art Director: Sergio Díaz-Infante/Carlos Meza
Copywriter: Carlos Meza/Sergio Díaz-Infante
Agency Producer: Juan Pablo Osio
Advertiser's Supervisor: Maria Luis Ríos
Account Supervisor: Miguel Velázquez
Production Company: CENTRAL FILMS Mexico City, MEXICO
Director: Rodrigo García Saiz
Producer: Blanca Moreno
Editor: Jorge Hernandez
Sound Design/Arrangement: Look As Audio
Post Production: Central Films
Brief Explanation:
In Mexico 7 of every 10 car accidents happen while a person is thinking about something else. AMIS’s mission as an insurance company is to safeguard and protect their clients life and interests with the message: If you drive, just drive.

The TV Commercial titled OFFICE was done by Ogilvy & Mather Mexico advertising agency for product: Amis -mexican Insurance Institucion Association (brand: Asociacion Mexicana De Instituciones De Seguros / AMIS) in Mexico. It was released in Jun 2011.