OFFICE by Ogilvy & Mather Mexico for Asociacion Mexicana De Instituciones De Seguros / AMIS

OFFICE

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Industry Insurance
Media Film
Market Mexico
Agency Ogilvy & Mather Mexico
Director Rodrigo García Saiz
Creative Director Miguel Angel Ruiz Reyes, José Motalvo
Art Director Oscar Carnicero
Editor Jorge Hernandez
Production Central Films
Released August 2010

Awards

Cannes Lions 2011
Film Lions Banking, Investment & Insurance Gold

Credits & Description

Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: OFFICE
Alternative title: Crash
Advertiser/Client: MEXICAN INSURANCE INSTITUTION ASSOCIATION
Product/Service: AMIS INSURANCE
Entrant Company: OGILVY MEXICO, MEXICO
Advertising Agency: OGILVY MEXICO, MEXICO
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Art Director: Sergio Díaz-Infante/Carlos Meza
Copywriter: Carlos Meza/Sergio Díaz-Infante
Agency Producer: Juan Pablo Osio
Advertiser's Supervisor: Maria Luis Ríos
Account Supervisor: Miguel Velázquez
Production Company: CENTRAL FILMS Mexico City, MEXICO
Director: Rodrigo García Saiz
Producer: Blanca Moreno
Editor: Jorge Hernandez
Sound Design/Arrangement: Look As Audio
Post Production: Central Films
Brief Explanation:
In Mexico 7 of every 10 car accidents happen while a person is thinking about something else. AMIS’s mission as an insurance company is to safeguard and protect their clients life and interests with the message: If you drive, just drive.