Amnesty International Film 25 Annoying Things About Being Pregnant by Team collaboration

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25 Annoying Things About Being Pregnant

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Industry Public Safety, Health & Hygiene
Media Film
Market Ireland
Agency Team collaboration
Creative Director Stephen Rogers, Shane O'brien
Art Director Stephen Rogers
Copywriter Bernie Martin, Shane O'brien
Production Antidote
Released August 2017


Kinsale Shark Awards 2017
The Creative Bravery - Gold

Credits & Description

Rothco, Dublin has created this PSA campaign for Amnesty International about changing the 8th Amendment.
Media: Web Film
Category: Public interest
Client: Amnesty International
Agency: -
Production: Antidote Films
Country: Ireland
Director: Kathryn Ferguson
Copywriter: Bernie Martin
Creative Director/ art director: Stephen Rogers
Creative Director/ writer: Shane O’Brien
Producer: Jessica Derby
Executive Producer: Andrew Freedman
DoP: Eoin McLoughlin
Account Management – Jessica Derby
Strategist / Account Management – Fay Quilligan
Connection Strategist – Emer FitzGerald
Junior Producer – Karina Cotter
Production Services – Sorcha McCabe
Production coordinator – Paula Stewart
Researchers – Brian Raftery & Tessa Delehanty
Camera Equipment – Vast Valley Ltd
Lighting Equipment – Teach Solais
Post Producer – Sinead Bagnall (Screen Scene Post Production)
Editor – Jaungus Dinsmore (Screen Scene Post Production)
Titles – Hubert Montag (Screen Scene Post Production)
Sound – Tim O’Donovan (Raygun Post Production)
Music – Steve Lynch (Stellar Sound)
Published: October 2017
There are lots of annoying things about being pregnant; from swollen feet and cankles, to people touching your bump, to needing to pee all the time. However, in Ireland, being pregnant it not just annoying. It can be life threatening.
This film is part of a continuing campaign from Amnesty International to Repeal the 8th Amendment of the Irish constitution. The 8th Amendment explicitly acknowledges the equal right to life of the mother and the unborn child. This effectively introduces a constitutional ban on abortion in Ireland and creates an unworkable distinction between a pregnant woman’s life and her health. Thus, any woman who wants or needs to terminate a pregnancy (including women carrying nonviable pregnancies or fatal foetal abnormalities) has no option but to carry the baby to term or break the law. As a result, it is estimated that over 4,000 women and girls travel to Britain in order to terminate pregnancies every year.
However, the 8th Amendment is about more than abortion rights. It is about Irish women’s fundamental human right to bodily integrity and self-determination. The UN Human Rights Committee found in 2016 that the 8th Amendment constitutes discrimination against women on grounds of sex, and denies them equal protection of the law. Thousands of women every year are affected by it in ways they do not anticipate or know about before they become pregnant. And yet, the majority of Ireland’s population still do not believe it affects them.