CARLOS by Euro Rscg Lisbon, Fuel Lisbon for Amnesty International

CARLOS

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Industry Charities, Foundations, Volunteers, Human Rights
Media Film
Market Portugal
Agency Euro Rscg Lisbon
Director Luciano Ottani
Art Director Pedro Bexiga
Agency Fuel Lisbon
Copywriter Marcelo Lourenco
Account Supervisor Sergio Resende
Production Show Off
Producer Alexandre Montenegro
Released October 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: AMNESTY INTERNATIONAL
Product/Service: AMNESTY INTERNATIONAL
Agency: FUEL LISBOA
Agency: EURO RSCG LISBOA
Production Company: SHOW OFF, Lisbon, PORTUGAL
Creative Director: Pedro Bexiga/Marcelo Lourenço
Copywriter: Marcelo Lourenço
Art Director: Pedro Bexiga
Agency Producer: Pedro Silva
Account Supervisor: Sergio Resende
Advertiser's Supervisor: Irene Rodrigues
Producer: Alexandre Montenegro
Director: Luciano Ottani
Sound Design/Arrangement: Dizplay/Facilidades E Filmes
Post Production: Show Off
Planner: João Ribeiro
Planner: João Ribeiro

English Description
In order to celebrate the 30th anniversary of Amnesty in Portugal, FUEL teamed up with EURO RSCG to create a film, press and poster campaign, that uses real mug shots from the Pide Archives (the notorious Political Police from the old dictatorship days).

The campaign was inspired by the book “Por Teu Livre Pensamento”, by Portuguese photographer João Pina, that interviewed and photographed several ex-political prisoners.

The campaign is the first of many events that start celebrating the 30th anniversary of Amnesty in Portugal.