Independence by TBWA\ Paris for Amnesty International

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Independence

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Human Rights
Media Film
Market France
Agency TBWA\ Paris
Director Joe Vanhoutteghem
Executive Creative Director Remi Noel, Eric Holden
Art Director Philippe Taroux
Copywriter Benoit Leroux
Producer Jean Ozannat, Jean-Luc Bergeron
Account Supervisor Anne Vincent
Editor Manu Van Hove @het
Released May 2012

Awards

One Show 2013
One Show Public Service / Television - Single Merit

Credits & Description

Category: Script
Advertiser: AMNESTY INTERNATIONAL
Product/Service: AMNESTY INTERNATIONAL
Agency: TBWA\PARIS
Production Company: HENRY DE CZAR, Paris, FRANCE
Executive Creative Director: Eric Holden/Remi Noel
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Agency Producer: Maxime Boiron Head Of Tv
Account Supervisor: Anne Vincent
Advertiser's Supervisor: Sylvie Haurat/Arnaud Humblot
Producer: Jean-Luc Bergeron/Jean Ozannat
Director: Joe Vanhoutteghem
Editor: Manu Van Hove
Sound Design/Arrangement: \else/Fabrice Pouvreau
Post Production: Sebastien Gros @ Mikros Image/Digital District
Music: Antony and the Johnsons/Atrocities
Account Manager: Anne-Laure Brunner/Isabelle Dray
Production Designer: Geert Paredis
Director Of Photography: Sébastian Blenkov
Account Manager: Anne-Laure Brunner/Isabelle Dray
Production Designer: Geert Paredis
Director Of Photography: Sébastian Blenkov
Other Credits: Delphine Dewitte/Alex Benhamou/Guillaume Gry

English Description
How can we fight against abuses of governments and multinational corporations if we accept their money?
For the first time, Amnesty International France claims one of its main characteristics: its financial independence towards governments and multinational corporations.
In this film, Amnesty International reveals how money can be misused to hide terrible things and allow the perpetuation of violations of human rights such as torture, pollution, the use of child soldiers...
By refusing money, Amnesty International stands for its independence and at the same time justifies the call for donations from people without which no action would be possible.