AMREF Film AMREF: Children with Children by BBH London

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AMREF: Children with Children

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Industry Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency BBH London
Creative Director Pablo Marques
Creative Mike Nagy, Kimberley Gill, Mareka Carter, James Briggs
Released October 2012

Credits & Description

Category: Charities & appeals
Brand: AMREF
Agency: BBH London
Country: United Kingdom
The African Medical Research Foundation (AMREF) worked with BBH London on a campaign that makes good use of Pinterest to highlight the plight of very young African mothers. It focuses on Sihiba, a young girl in Tanzania who had a baby at 11, who has been given an iPhone and a Pinterest page in order to record the things she needs in daily life. AMREF wants to highlight the contrast between Western lives with lists of 'things we want' and women who actually need things; it's encouraging the Pinterest community to share and comment on her images.
Category: Charities & appeals
Client: AMREF
Agency: BBH London
Country: United Kingdom
Creative Director: Pablo Marques
Creative: Mareka Carter
Creative: Kimberley Gill
Creative: Mike Nagy
Creative: James Briggs
Agency Producer: Jeremy Gleeson