The Boxer by Owenkessel, Velocity Films for Amstel

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The Boxer

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Industry Beers and Ciders
Media Film
Market South Africa
Agency Owenkessel
Art Director Martin Sing
Agency Velocity Films
Director Greg Gray Of Velocity
Executive Creative Director Donovan Bryan
Editor Ricky Boyd - Deliverance Post Production
Released May 2012

Awards

The Loeries Awards 2013
TELEVISION, FILM AND VIDEO COMMUNICATION TV & CINEMA COMMERCIALS - ABOVE 90S Bronze
TELEVISION, FILM AND VIDEO COMMUNICATION CINEMATOGRAPHY Craft Gold
TELEVISION, FILM AND VIDEO COMMUNICATION DIRECTION Craft Certificate
TELEVISION, FILM AND VIDEO COMMUNICATION EDITING Craft Certificate
TELEVISION, FILM AND VIDEO COMMUNICATION PERFORMANCE Craft Certificate

Credits & Description

Media: TV
Geo: South Africa
Category: Alcoholic Drinks
Agency: OwenKessel
Brand: Amstel
Client: Brandhouse Beverages
This TV advert for Amstel Lager tells the story of boxer, Thapelo ‘Tick Tock’ Mokoena, and the community that supports him as he learns to take his time and rediscover the joy of boxing, setting him on the path to a glorious comeback.
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance