Anchor Film If milk was meant to see the light, cows would be see-through by Proximity Auckland

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If milk was meant to see the light, cows would be see-through

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Industry Non-alcoholic drinks, Milk
Media Film
Market New Zealand
Agency Proximity Auckland
Production Assembly Films
Director Damon Duncan
Creative Director Levi Slavin
Art Director Victoria Daughltry
Copywriter William Bingham
Digital Creative Director Aaron Turk
Released March 2013

Credits & Description

Colenso was given the momentous task of launching Anchor's biggest innovation in milk since the 1960s - their new 100% LIGHT PROOFTM milk bottle.
Born of the insight that light ages milk, Anchor set about creating a triple-layered bottle that would lock in the goodness and keep milk tasting fresh and delicious, from the first glass to the last.
Category: Drinks, non-alcoholic
Client: Fonterra Brands (LTD)
Title: LIBERATOR PRE LAUNCH
Agency: Colenso BBDO/Proximity New Zealand
Production: Assembly
Country: New Zealand
Director: Damon Duncan
Chief Creative Officer: Nick Worthington
Creative Director: Levi Slavin
Art Director: Victoria Daughltry
Copywriter: William Bingham
Head of Art: Mike Davidson
Digital Creative Director: Aaron Turk
Group Account Director: Sue Gill
Account Director: Katherine Sliper
Agency Producer: Jen Storey
Account team: Lucy Hartstone
Digital Designers: Renee Chin and Leon Williams
Digital Developer: Adam Wood
Production Company Producer: Amanda Chambers