Anchor Film Sounds of Fun by The Alchemy Partnership

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Sounds of Fun

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Industry Beers and Ciders
Media Film
Market Singapore
Agency The Alchemy Partnership
Creative Director Alvin Wong Twei
Art Director Ceres Chung
Copywriter Caroline Chua
Illustrator Nil Baskar
Released March 2013

Credits & Description

Anchor Beer has appointed Alchemy Partnership as creative agency this 2012 for its latest regional campaign, "Sounds of Fun".
The 45s spot was conceptualized with the idea of individual sound effects created through the brewing, quality check, delivering and enjoyment process of Anchor Beer. The track starts off with these unique individual sounds as they gradually become a collective suite of tunes that are formed into a party anthem for Anchor Beer.
Advert title(s): Sounds of Fun
Headline and copy text (in English):
1) From hops to barley, only the highest quality ingredients go into every can of Anchor.
2) From quality to perfection, there¹s world class brewing standard in every can of Anchor.
3) From brewery to enjoyment, freshness is guaranteed with every can of Anchor.
4) From party to party, there¹s always a refreshing great taste in every can of Anchor.
Advertising Agency: The Alchemy Partnership, Singapore
Agency website:
Creative Director: Alvin Wong
Art Director: Ceres Chung
Copywriter: Caroline Chua
Illustrator: Nil
Production House (TVC): Playfilms
Photographer (Print): Andrew from Moomedia
Additional credits: Digital Imaging: Magic Cube (Singapore)
Published: July 2012