Andrex Film IT'S THE LITTLE THINGS by J. Walter Thompson London

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IT'S THE LITTLE THINGS

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Industry Toilet Paper
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Director Mike Mcgee
Executive Creative Director Sir Dominick Lynch-Robinson
Art Director Matt Leach
Copywriter Jess Outdot
Producer Abby Orchard
Account Supervisor Tanya Hamilton-Smith
Production Framestore
Released December 2010

Credits & Description

Category: Toiletries
Advertiser: KIMBERLY-CLARK
Product/Service: ANDREX
Agency: JWT LONDON
Production Company: FRAMESTORE LONDON, UNITED KINGDOM
Date of First Appearance: Dec 4 2010
Chief Creative Officer: Russell Ramsey
Executive Creative Director: Dominick Lynch-Robinson
Copywriter: Jess Outdot
Art Director: Matt Leach
Agency Producer: Carley Reynolds
Account Supervisor: Tanya Hamilton-Smith
Producer: Abby Orchard
Director: Mike Mcgee
Account Manager: Jessica Knipe
Planner: Alison Ashworth

English Description
Andrex have brought their 38 year old icon up to date by creating a whole new ‘Puppy World’ for the new CGI Andrex puppy and his new puppy friends to live in. A new communications idea for the brand has also been developed. It uses the simple truth that often it’s the little things that can make the bigger difference to how people feel, including using Andrex instead of an inferior toilet roll. This spot is the first of a new campaign for Andrex – ‘It’s the little things’.