|Industry||Beers and Ciders, Non-alcoholic drinks|
|Agency||DDB Sao Paulo|
|Art Director||Daniel Ottoni|
Credits & Description
Sao Paulo, November 2011 - A new action created by DDB Brasil for Guarana Antarctica introduces the concept of "Being extreme is being with friends" on the brand's YouTube Channel . The film features a group of friends practicing "Le Petit Parkour", a new version of "Parkour", the French sport that uses elements of the city as obstacles. Railings, walls and trees give way to tires, guides and railroad tracks in this satire of the original sport. The major obstacle, a 3.3-liter bottle of Guarana Antarctica, appears to be too dangerous so athletes replace it with a "Petit" (smaller) version of the product, justifying the name of the game. The soundtrack is an attraction in itself. It combines the most popular phrases, expressions and words in the French language and turn them into a hilarious hip hop song. At the end, the group is chased by a police guard who fails to reach them because he can not face the obstacles on the way.