Antistax Film Antistax: Synchronized Swimming by Borghi/Lowe Sao Paulo

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Antistax: Synchronized Swimming

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Industry Health & Pharmaceuticals
Media Film
Market Brazil
Agency Borghi/Lowe Sao Paulo
Director Rodolfo Vanni
Creative Director Erh Ray, Fernando Nobre
Art Director Saulo Rocha
Copywriter Gilmar Pinna Jr
Producer Gilberto Rodrigues, Fernando Fanucchi
Editor Zeca Sadeck
Released June 2012

Credits & Description

Media: TV
Geo: Brazil
Category: Pharmaceutical
Agency: Lowe
Brand: Antistax
The film shows two women in a swimming pool training synchronized swimming. We see only their lean and healthy legs out of the water, performing the choreography. After finishing, they come out of the water and we see that they are two elderly ladies. In their bags we see the package of Antistax and then enter the concept: 'Keep your legs always healthy'.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Executive Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Creative Director: Fernando Nobre
Art Director: Saulo Rocha
Copywriter: Gilmar Pinna
Production Company: Cia de Cinema
Agency Producer: Márcia Coelho, Elisa Pamplona
Producer: Gilberto Rodrigues, Fernando Fanucchi
Director: Rodolfo Vanni
D.O.P: Joel Lopes
Editor: Zeca Sadeck
Editing Company: Cia de Cinema
Sound Design / Arrangements: Rítmika Audio Arts, Henrique Tanji, Gustavo Boralli
Post Production: Cia de Cinema