Anz Bank Film More by Filmgraphics Entertainment, Whybin\TBWA Auckland

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Industry Banking
Media Film
Market New Zealand
Agency Filmgraphics Entertainment
Director David Denneen
Agency Whybin\TBWA Auckland
Creative Group Head Chris Childerhouse, Carl Lough
Executive Creative Director Andy Blood
Digital Creative Director Ross Howard
Released November 2012

Credits & Description

The campaign has had three phases: farewell to the National Bank brand, the union of the two brands with the 'Power of Two' message and now the launch of the new ANZ concentrating on 'More'.
The final phase of this integrated campaign is led by extensive outdoor advertising and a 30 second TVC, which sets out what customers can now expect from the new ANZ - more expertise, more people in more places, more convenience and more smart ways to bank.
Category: Finance & insurance
Client: ANZ Bank
Agency: WhybinTBWATequila, Auckland
Production: Filmgraphics Entertainment
Country: New Zealand
Director: David Denneen
Executive Creative Director: Andy Blood
Group Head: Jodi Wilcocks
Creative Group Head: Chris Childerhouse
Creative Group Head: Carl Lough
Digital Creative Director: Ross Howard
Account Director: Frith Morrissey
Account Director: Rebecca Verhulst
Agency Producer: Margot Ger
Senior Account Manager: Victoria Meo
Senior Account Manager: Amanda Green
ANZ - Client Credits:
Head of Marketing: Mike Cunnington
Head of Retail Marketing: Matthew Pickering
Senior Marketing Manager: Erin Dudding