ABANDONO by Cupido for Apav (portuguese Association For Victim Support)

ABANDONO

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Industry Public awareness, Against violence
Media Film
Market Portugal
Agency Cupido
Director Salomão Figueiredo
Art Director Nuno Leve, José Nestor
Copywriter Bernardo Coelho, Francisco Vestia
Producer João Beirão
Production Made In Lisbon
Released October 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: APAV
Product/Service: PREVENTION OF ABUSE OF THE ELDERLY
Agency: CUPIDO
Production Company: MADE IN LISBON, PORTUGAL
Date of First Appearance: Oct 7 2010
Chief Creative Officer: Gonçalo Leitao
Copywriter: Francisco Vestia/Bernardo Coelho
Art Director: Nuno Leve/José Nestor
Advertiser's Supervisor: Nuno Catarino
Producer: João Beirão
Director: Salomão Figueiredo
Sound Design/Arrangement: Dizplay
Post Production: Sptunik
Music: Sean Riley/The Slowriders/Hold On
Account Manager: Mariana Figuerola
Director Of Photography: Henrique Serra
Editing Company: Sputnik

English Description
The aim of this film is to create awareness of the problems that arise from the neglect of the elderly, and particularly how neglect manifests itself in the form of physical and psychological violence.

Working on the basis that increased debate of these issues and a better understanding of the problem can substantially reduce the number of cases and enable institutions and communities to take action when necessary, Cupido chose to produce a film that would generate enough impact to create the necessary level of awareness within society and the medical profession in particular.

The issue of neglect amongst the elderly has become increasingly important in Portugal after it was revealed that the body of an elderly lady was discovered this year in her apartment not far from Lisbon, 8 years after she had died.