ENDANGERED by Ogilvy & Mather Chicago for APES A PROJECT OF THE CONSERVATION TRUST

ENDANGERED

Pin to Collection
Add a note
Industry Environmental & Animal Issues
Media Film
Market United States
Agency Ogilvy & Mather Chicago
Director Paul Dektor
Creative Director Mitch Gordon, Chris Turner
Producer Larry Byrne
Production Cartel
Released May 2013

Awards

Cannes Lions 2013
Film Craft Lions Script Bronze

Credits & Description

Type of entry: Film Craft
Category: Script
Advertiser: APES A PROJECT OF THE CONSERVATION TRUST
Product/Service: CHARITY
Agency: OGILVY & MATHER Chicago, USA

Chief Creative Officer: Joe Sciarrotta
Creative Director: Mitch Gordon/Chris Turner
Producer: Larry Byrne
Director: Paul Dektor
Sound Studio: Optimus
Sound Design/Arrangement: Joel Anderson
Animation: Mass Market
Production Designer: Paul Dektor
Special Effects/Computer Graphics: Legacy Effects/Stan Winston
Cinematographer: Paul Dektor
Director Of Photography: Paul Dektor
ProductionManager: Marie Goss

Brief Explanation
The Panda is well-known as an iconic poster child for all endangered species. But there are 17,315 animals on the Endangered Species list, and most people are not aware of that fact. By using the well-known black and white Panda markings, our "Pandarilla" TV spot is designed to bring awareness to many of those lesser-known species. By blending what appears to be a gorilla in the wild with an unexpected surprise featuring a white can of paint, we soon see that even he may have to take extraordinary measures to ensure his own survival.
Once it has been illustrated that there are so many animals that need help, awareness and empathy can be raised to help all species, not just the panda.