Apple Film Appocalypse by TBWA\Media Arts Lab Los Angeles

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Appocalypse

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Industry Software & Multimedia Productions, SaaS, Mobile applications
Media Film
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Creative Group Head Chuck Monn
Chief Creative Officer Brent Anderson
Creative Director David Zorn, Dafna Garber
Creative Nathaniel Lawlor, Ruth Bellotti
Production MJZ
Director Tom Kuntz
Released June 2017

Awards

One Show 2018
Film Location-Specific Video Bronze

Credits & Description

Category: Electronics, Technology
Brand: Apple
Media: Film
Country: USA
AGENCY: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Advertising Agency: MAL (Media Arts Lab)
Production Company: Mjz
Entrant Agency(D&AD Awards 2018): MJZ
Director: Tom Kuntz
CHIEF CREATIVE OFFICER: Brent Anderson
CREATIVE DIRECTOR:
Chuck Monn - Group Creative Director
Dafna Garber
David Zorn
DESIGNER: Floyd Albee
PRODUCTION COMPANY:
MJZ / Los Angeles
The Whitehouse / Los Angeles
The Mill / Los Angeles
Lime Studios / Los Angeles
PRODUCER: Greig Fraser
AGENCY PRODUCER: Chris Perry / Randall Zook / Chad Powszok
CREATIVE TEAM: Nathaniel Lawlor / Ruth Bellotti
DIGITAL ARTIST / MULTIMEDIA: Tara Demarco
EDITOR: Russell Icke
IN-HOUSE AGENCY: Apple / Cupertino
MEDIA COMPANY: OMD Worldwide / Los Angeles
TAGS: TECHNOLOGY SOFTWARE - INTERNET / TELECOMMUNICATIONS / SOFTWARE & APPS
Date: June, 2017
Synopsis:
To promote Apple's annual Worldwide Developers Conference they showed us what life would be like if all our apps suddenly disappeared during the "Apocalypse."
#Apple’s idea of an #apocalypse is a world without #apps
Ever wonder what life would be like if all our apps suddenly disappeared? Enter the Appocalypse.
Entry Summary
WWDC is an annual, week-long conference for developers and coders. Kicking off with a keynote presentation, Apple uses the event to make major product announcements and showcase new software and hardware. In Summer of 2017, Apple was in the midst of moving into their brand new headquarters, so beginning the film with a new Apple employee being displaced and having to temporarily sit in a server room was very timely for the brand. The Apple developer community are the life force of the app economy, generating more jobs and money than Hollywood. This film kicked off the event and set the tone for the week ahead.
Brief Explanation
Appocalypse begins with a newly hired Apple employee, temporarily seated in a server room, who accidentally unplugs the App Store servers while looking for a spare outlet for his desktop waterfall. His blunder triggers a chain reaction, causing apps all over the world to disappear, and civilization quickly dissolves into chaos. Without apps, people are left helpless, forced to fend for themselves in a post-apocalyptic black market for app alternatives. Social media influencer Brittany Furlan, and Tinder Founder Jonathan Badeen make cameos in this 3-minute film directed by Tom Kuntz.