iPhone Film Apple iPhone 5: Cheese by TBWA\Media Arts Lab Los Angeles

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Apple iPhone 5: Cheese

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Industry Mobile phones, devices & accessories
Media Film
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Director Mark Coppos, Rebecca Baehler
Executive Creative Director Eric Grunbaum
Creative Director Chris Ribeiro, Yo Umeda, Chuck Monn
Art Director David Zorn-Senior Art Director, Asai Masaya, Jay Berry, Vidur Raswant, Dustin Arnold, Niraj Zaveri, Yao Yu
Copywriter Brooks Jackson, David Young, Claire Morrisey, Marc D'avignon, Jd Jurentkuff-Senior
Account Supervisor Stephanie Chen
Editor Jared Coller, Kevin Clark
Released September 2012

Credits & Description

Advertiser: APPLE
Agency: TBWA\MEDIA ARTS LAB
Category: Home Electronics & Audio-Visual
Copywriter: Brooks Jackson
Agency Producer: Chelsea Larner
Creative Director: Chris Ribeiro
Creative Director: Chuck Monn
Post Production: Company 3
Copywriter: David Young
Art Director: David Zorn
Executive Creative Director: Eric Grunbaum
Chief Creative Officer: Duncan Milner
Agency Producer: Eric Voegele
Director Of Photography: Fernando Cardenas
Copywriter: Jd Jurentkuff
Editing Company: Inc.
Editor: Jared Coller
Art Director: Jay Berry
Agency Producer: Katie Mccain
Other Credits: Lead Flame Artist: Brian Robinson
Copywriter: Marc D'avignon
Director: Mark Coppos
Art Director: Masaya Asai
Editing Company: Nomad Editing Company
Art Director: Niraj Zaveri
Director: Rebecca Baehler
Art Director: Vidur Raswant
Post Production: The Mill
Creative Director: Yo Umeda
Other Credits: Color Artist: Adam Scott
Planner: Eric Starr
Agency Producer: Chris Shaw
Copywriter: Claire Morrisey
Art Director: Dustin Arnold
Editor: Kevin Clark
Agency Producer: Rj Pomeroy
Planner: Sebastian Gunnewig
Agency Producer: Serena Auroux
Account Supervisor: Stephanie Chen
Art Director: Yao Yu

Brief Explanation
Fours years after the introduction of the first iPhone, it wasn't just one innovation that set the iPhone 5 apart, but a whole host of them. Some big. Some small. But all born from Apple's unique approach to developing technology that's simple, human, and delightful.To introduce the iPhone 5’s panoramic camera, we showed people that taking a beautiful panoramic photo was as simple and natural as taking a regular photo. All you do is press a button. Then say “cheese”.