April Film BEAUTY IS A MATTER OF CONFIDENCE by Zarmon DDB Tel Aviv

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BEAUTY IS A MATTER OF CONFIDENCE

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Industry Makeup, Department Stores & Shopping Malls
Media Film
Market Israel
Agency Zarmon DDB Tel Aviv
Executive Creative Director Amir Ariely
Creative Director Becky Mlakov
Art Director Sasha Bergman
Copywriter Zur Gal
Production Totem Productions
Director Ben Bachar
Released April 2011

Credits & Description

Category: Retail Stores
Advertiser: APRIL
Product/Service: COSMETICS & BEAUTY STORE
Agency: ZARMON GOLDMAN DDB
Production Company: TOTEM PRODUCTIONS, Tel Aviv, ISRAEL
Date of First Appearance: Apr 6 2011
Chief Creative Officer: Amir Ariely
Executive Creative Director: Amir Ariely
Creative Director: Becky Mlakov
Copywriter: Zur Gal
Art Director: Sasha Bergman
Agency Producer: Maya Ben Moshe
Account Supervisor: Moran Oren
Advertiser's Supervisor: Adi Shemesh
Director: Ben Bachar
Editor: Simone Herman
Music: Cover Version By: Shiri Adam
Account Manager: Guy
Planner: Oded Shuky Goll
Cinematographer: Ofir Kedmi
Editing Company: Jcs Post Production
English Description
Esti Ginzburg, an Israeli super model who's catching some fore lately for being slightly overweight, is indulging herself in eating various 'non-diet' foods, such as pasta, roast beef and ice cream. Shes doing so while staring at the camera with a big smile and an 'I don't care what you think' look on her face.
line: beauty is a matter of confidence
tag line: April - we know beauty