Arby's Homestyle Fries: Infidelity by Blammo for Arby's

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Arby's Homestyle Fries: Infidelity

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Industry Fast food
Media Film
Market Canada
Agency Blammo
Copywriter Vinay Parmar
Designer Dejan Djuric, Lisa Mccoy
Producer Gord Cathmoir
Editor Raj Ramnauth, Steven Mcgregor
Released September 2011

Credits & Description

The latest from Toronto-based Blammo is this politically charged campaign for Arby's. Yep, politics and French fries. Between a heated race for Prime Minister and various high-profile provincial battles, 2011 has truly been the year of the election in Canada. And with an overabundance of attack ads, Blammo and Arby's decided to take all the mud-slinging up a notch with a trash-talking contest pitting Arby’s Curly Fries, backed by the Curly Coalition of Canada, vs. the straight-cut Homestyle Fries, supported by the Homestyle Alliance.
Advertising Agency: Blammo Worldwide, Canada
Chief Creative Officer / Copywriter: Andrew Simon
Senior Art Director / Designer: Grant Cleland
Copywriter: Vinay Parmar
Junior Copywriter: Marko Pandza
Designer: Lisa McCoy
Designer: Dejan Djuric
Design Intern: Karen Porges
Producer: Gord Cathmoir
Accounts: Kristin Vekteris, Kristen Keays
Director of Media and Engagement: Joanne Fulford
Edit/Production House: Posterboy Edit
Editor: Raj Ramnauth
Editor: Steven McGregor
Executive Producer: Michelle Lee
Music and Production: RMW Music Toronto
Track Director / Producer: Ted Rosnick
Track Director: Andrew Bradley
Sound Designer: Vlad Nikolic
Sound Engineer: Art Mullin
Sound Studio: RMW Music Toronto
Voice Casting: RMW Voice Casting