Forest City Ratner Film NEW YORK BY GEHRY

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NEW YORK BY GEHRY

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Industry Consumer & Public services
Media Film
Market United States
Production Dbox Inc
Director Rip.dbox
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: FOREST CITY RATNER
Product/Service: ARCHITECTUAL FEATURE - RENTALS
Production Company: DBOX, New York, USA
Date of First Appearance: Dec 23 2010
Director: Dbox

English Description
'New York by Gehry' involved positioning the project foremost as a celebration of a significant architectural addition to the New York skyline. Towards that end, we created a short film framing the building in the context of New York City's architectural icons, and energy.
Fast paced to an original score, the film traces Gehry's spatial design initiative of the bay window. One follows how Gehry's concept sculpts the exterior glistening surface of the tower, influencing how interior living space is formed 70 stories above the city. The piece, all shot in timelapse, demonstrates the character of the tower and how it radically changes over time. At the end of the piece one gets a glimpse of how tranquil it is to live so high above such a magical city.