Argos Film Election Special [10 sec] by CHI & Partners London

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Election Special [10 sec]

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Industry Retail, Distribution & Rental companies, Department Stores & Shopping Malls
Media Film
Market United Kingdom
Agency CHI & Partners London
Executive Creative Director Micky Tudor, Yan Elliott
Creative Director Laura Rogers
Creative Liz Oakley, Duncan Brooks
Production Friend
Director Tim Main, Joe Dixon
Released June 2018

Credits & Description

Brand: Argos
Client Name: Dan Elton, Nicki Brown, Becky Desert

Agency: CHI&Partners
ECD: Yan Elliott, Micky Tudor
CD: Laura Rogers
Creatives: Liz Oakley, Duncan Brooks
Planner: Rebecca Munds, Rob Sandford
Producer: Rick Carter
Production Assistant: Alfie Glover-Short
Business Partner: Gary Simmons
Account Director: Stephanie Leonard
Account Manager: Ciara Burke

Production Company: Friend London
Director: Tim Main and Joe Dixon
Production Company Producer: Richard Fenton
Director of Photography: Denzil Armour Brown
Production Designer: Mark Connell
Production Manager: Duncan Bernard

Facility Production Company: Nordic Productions
Facility Producer: Greta Kleinė

Editing: Cut and Run
Editor: Sam Jones

Post-Production: Big Buoy
Flame Artist: Jim Allen

Post Producer: Barny Wright
Sound Studio: Jungle Studios
Sound Design: Jim Griffin
Sound Design Assistant: Nathan Kiff

Voiceover: Miquita Oliver
Media Agency: Mindshare
Media Planner(s): Mark Baschnonga & Jenny Dolan

Social & Content Agency: AllTogetherNow
Managing Director: Steve Parker
Associate Director: Jason Andrews
Published: June 2018
The campaign – which encouraged customers to ‘seize the day’ with Argos’ market-leading Fast Track and Same Day Delivery Service – was the world’s first campaign to feature a unique, date-stamped advert every day for 10 consecutive weeks.
With each 10-second ad inspired by real-world events and dates in the nation’s calendar, as well as responding to consumer data and the Great British weather, the campaign used smart production and clever execution to build the date into the action taking place in the ad.
Flexing responsively around topical events, ‘80 Days of Argos’ included executions such as a Snap Election Special featuring Habitat seats, with the caption “Want Seats? Get Seats”; a Pride Special featuring Argos’ range of premium-branded tablets; and a ‘Princess Charlotte’ Special for Princess Charlotte’s birthday.