Bad Sport by Saatchi & Saatchi London for Ariel

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Bad Sport

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Industry Washing powders & Detergents
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Director Nick Thornton-Jones
Producer Ross Saunders
Editor Tim Hardy At Cut
Production Crossroads Films
Released October 2012

Credits & Description

Category: Household, garden & pets
Brand: Procter & Gamble
Agency: Saatchi & Saatchi
Country: United Kingdom
Ariel via Saatchi & Saatchi London are launching a pan-European campaign that moves away from the traditional product demos of detergent TV ads, and focuses instead on peopleâs clothes and their relationships with them.In this opening UK spot, a woman complains about her husbandâs new hobby, and garish kit.

Category: Household, garden & pets
Client: Procter & Gamble
Agency: Saatchi & Saatchi
Production: Production International / Crossroads Films
Country: United Kingdom
Director: nick jones
Creative Director/ AD / copywriter: Neil Richardson
Creative Director/ AD / copywriter: Olly Farrington
Producer: Ross Saunders
DoP: Ben Butler
Editing Company: Stitch
Editor: Tim Hardy