Arla Foods Film LIPBALM by ANR BBDO Stockholm

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LIPBALM

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Industry Yogurt
Media Film
Market Sweden
Agency ANR BBDO Stockholm
Director Oskar Bard
Creative Director Andreas Lonn
Art Director Oskar Skott Anr Bbdo
Copywriter Stephanie Moradi Anr Bbdo
Producer Frida Heder, Calle Isberg
Account Supervisor Fredrik Pantzerhielm
Released January 2013

Credits & Description

Advertiser: ARLA
Agency: ANR.BBDO
Category: Savoury Foods
Creative Director: Andreas Lönn
Planner: Anna Jensen
Account Supervisor: Fredrik Pantzerhielm
Producer: Frida Heder
Copywriter: Stephanie Moradi
Producer: Calle Isberg
Account Manager: Jacqueline Nyman
Director Of Photography: Lasse Frank
Sound Design/Arrangement: Ljudligan
Director: Oskar Bård
Art Director: Oskar Skott

Brief Explanation
Arla Wellness is Arla's latest product series for improved health, showcasing "Balance Milk - For a balanced stomach" and "Immune Yogurt - For your immune system". Within the range one can find milk, sour milk, and yogurt with active bacteria, fiber, vitamin D and calcium. The campaign insight was based on the illusion of perfect people. Since perfect people don’t exist in real life. Nevertheless, we are constantly greeted by imaginary images of perfect lives and people within the segment. That’s why we wanted to break the illusion of a perfect person by showing flaws and traits that all humans have. And by doing so, we developed a new tonality for Arla Wellness.