Arla Film Nature's own sport drink by ANR BBDO Stockholm

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Nature's own sport drink

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Industry Milk
Media Film
Market Sweden
Agency ANR BBDO Stockholm
Creative Director Andreas Lonn
Art Director Marcus Göransson
Released February 2014

Credits & Description

Media: TV
Category: Non-alcoholic drinks
Advertised brand: Arla
Advert title(s): nature´s own sport drink
Headline and copy text (in English): nature´s own sport drink
Advertising Agency: Name, City, Country ANR BBDO, Stockholm, Sweden
Agency website: http://www.anrbbdo.se
Creative Director: Andreas Lönn
Art Director: Marcus Göransson
Additional credits: Fredrik Pantzerhielm, Anna Jensen, Jacqueline Nyman, Max Vitali, Callboy
Published: Month, Year: 2013, December
Short rationale (optional):
Milk is naturally rich in proteins that help repair and rebuild muscles after exercise. In addition, you take in fluids, carbohydrates, calcium and vitamin D which is good for the bones. Dietitians at the Swedish Olympic Committee recommends milk for all their athletes before and after exercise. Or Nature's own sports drink as we call it.
This film is part of Arla's initiative as a sponsor of the Swedish Olympic Committee.
In the film we see among others the Swedish slalomskiier André Myhrer and Thomas Wassberg, an icon in Swedish cross-country skiing.
The music is new version of a classic Swedish folk song.