rBST by Carmichael Lynch for Arla

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rBST

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Industry Cheese
Media Film
Market United States
Agency Carmichael Lynch
Chief Creative Officer Marty Senn
Creative Director Dan Tanenbaum, Jason W.cotsmire, Tom Sebanc, Brian Lambert
Art Director Tim Grace-Mcdonald
Senior Art Director Doug Pedersen
Production Make
Director Jay Heyman
Service Agency Hornet Inc.
Director Yves Geleyn, Dan & Jason
Released April 2017

Credits & Description

Arla Cheese only uses ingredients you'd recognize, unlike some companies that use weird ingredients most people don’t even know. For this project, Arla asked kids to tell us what they thought these weird ingredients were, then took their ideas and brought them to life. Agency: Carmichael Lynch
Media: TV
Category: Food
URL: http://bit.ly/ArlaLiveUnproces...
Client: Arla Foods
Agency: Carmichael Lynch
Country: United States of America
AGENCY:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Creative Directors: Brian Lambert and Tom Sebanc
Senior Writer: Ryan Falch
Senior Art Director: Doug Pedersen
Head of Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Director of Business Affairs: Vicki Oachs
Senior Director of Brand Marketing: Emily Buchanan
Account Director: Sarah Scherbring
Account Supervisor: Anna Zuehlke
Senior Project Manager: Jessica Anderson

LIVE ACTION PRODUCTION:
Production Company: MAKE
Director: Jay Heyman
Executive Producer: Dana Locatell
Supervising Producer: Tim Mack
Producer: Holland Kemp
Director of Photography: Bill Winters

ANIMATION AND POST PRODUCTION:
Production Company: Hornet
Directors: Yves Geleyn, Dan & Jason
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Desirée Stavracos
Editor: Anita Chao
Production Coordinator: Riley Spencer

Xanthan:
Director: Yves Geleyn
Designer: Glenn Hernandez, Yves Geleyn
Storyboards: Tony Maki
Lead Compositor: John Mattiuzzi
Compositor: Bea Walling, John Stanch
Line Producer: Joel Kretchman
Director of Photography: Toby Howell
Art Director: Tim McDonald
Animator(s): Pete List, Matt Christensen
Gaffer: Michael Yetter
Motion Control Operator: Richard Coppola
BB Electric: Chris Clarke
Key Grip: Garrett Cantrell
2nd Grip: Will Gottlieb
Sculptor: Michael Defeo
Fabricator(s): Pete Erickson, Hillary Barton, Illya Smelansky, Samantha Smith, Melissa Chow, Matt Christensen, Royal Jarmon, David Assel
Art Dept. Intern: Matt Scharenbroich
Matte Painter: Patrick O’Keefe
Color Correct: Shawn Knight

rBST:
Director: Dan & Jason
Designer: Eran Hilleli
Storyboards: Jeff Biancalana and Stephanie Dere
Lead CG: Eric Lane
Lead Compositor: Herculano Fernandes
Modeler: Gabe Askew, Eric Lane
Texturer: Gabe Askew, Eric Lane
Rigger: Brett Taggert
Lighting & Rendering: Kwan Au
Camera: Eric Lane
Pre-Viz: Eric Lane
Animators: Roman Kobryn, Eric Chou
CG Layout Artist: Eric Lane
Matte Painter: Eran Helleli
Documentary:
Creative Directors: Dan & Jason
Documentary Editor: Jonah Oskow
Social Teaser Editor: RJ Glass
MUSIC/SOUND:
TVC Music Company: Human
Sound Design: Antfood
Audio Mix: Heard City
TALENT:
Voice Over Talent: Audrey Stanfield (Announcer)
Xanthan Boy: Johnny Rocco
Xanthan Mom: Iris Moreira
rBST Girl: Leah Griffin
rBST Mom: Lori Rosario-Griffin