Arnotts Film Carbs Don't Fight Fair, Fight Back with Cruskits by DDB Sydney

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Carbs Don't Fight Fair, Fight Back with Cruskits

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Industry Grocery and Other foods
Media Film
Market Australia
Agency DDB Sydney
Executive Creative Director Dylan Harrison
Creative Director Scott Huebescher
Released February 2013

Credits & Description

DDB Australia and Arnott's have launched a new campaign for Cruskits. Led with a TVC, the campaign sees a woman fight back against the temptation of carbs, with the help of Cruskits.
Category: Food
Client: Arnott's
Agency: DDB Australia
Country: Australia
Executive Creative Director: Dylan Harrison
Creative Director: Scott Huebescher
Creative team: Nadia Ahmed and Anna O’Donoghue
Brand Director: Rebecca Carson
Marketing Manager: Meca Andre
Assistant Brand Manager: Roxanne Hutton
Planning Director: Michelle Martignoni
Managing Partner: Kate Sheppard
Senior Business Manager: Nick Stenmark