Astrazenecak.K/Shionogi Film A SYMPTOM YOU CANNOT BECOME by Dentsu Kansai

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A SYMPTOM YOU CANNOT BECOME

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Industry Public Safety, Health & Hygiene
Media Film
Market Japan
Agency Dentsu Kansai
Director Jyunpei Kojima
Art Director Takatoshi Nakao/ryo Fujii/kosuke Matsushita
Producer Kiharu Yamashita
Production C.M.N.
Released August 2010

Credits & Description

Category: Public Health & Safety
Advertiser: ASTRAZENECAK.K/SHIONOGI
Product/Service: ARTERIOSCLEROSIS AWARENESS
Agency: DENTSU KANSAI
Production Company: C.M.N., Tokyo, JAPAN
Date of First Appearance: Aug 17 2010
Creative Director: Takatoshi Nakao
Copywriter: Takatoshi Nakao/Ryo Fujii/Kosuke Matsushita
Art Director: Ryo Fujii
Producer: Kiharu Yamashita
Director: Jyunpei Kojima
Lighting: Noriyuki Sasaki
Planner: Takatoshi Nakao/Ryo Fujii/Kosuke Matsushita
Cinematographer: Yoshikatsu Yasaki

English Description
On public train, a middle aged male passenger is sitting looking around the train. He looks up at the young girl directly infront of him, who shares a polite smile. His heart beats faster after noticing.

He then glances accross the carriage to see a similar aged man with a piece of paper stuck on his back with his inner anatomy drawn on. He laughs to himself and takes another glance. This time the drawing is filling up with a yellow colour. The colour fills the drawing and the man falls to the ground.

The onlooking man stands up in shock at the sight, only to have a piece of paper on his back which is rapidly filling up too.